The Sands & McDougall dataset view is for use on the Victoria Unearthed website and is available for download.

This dataset contains the business listings from selected years of the Sands & McDougall directories, a pre-cursor to the Yellow Pages.

The dataset was created by digitising the business directories that were published at approximately 10 year intervals between 1896 and 1974. The extracted information includes the business name, address and business type as listed in the Sands & McDougall directories. The extracted address information was subsequently geocoded to provide a point location that can be mapped using GIS software.

Additional information has been provided to allow the accuracy of the results to be evaluated with each record containing the data used at each stage of the data capture process; from the extraction from the directory to the final QA checks.

Data and Resources


shp format

Use Order Resources to get access to spatial data in various formats and extents.

You are being asked to supply a valid email address, so we can notify you via email when your data is ready to download.

Additional information

Field Value
Date Published 2019-03-14
Date Updated 2019-03-14
Agency Department of Environment, Land, Water & Planning
License Creative Commons Attribution 4.0 International
[Open Data]
Citation Copyright © The State of Victoria, Department of Environment, Land, Water & Planning 2019
Attribution Copyright © The State of Victoria, Department of Environment, Land, Water & Planning 2019
Data Temporal Coverage: 1896-01-01 to 1974-12-31
Geospatial Coverage 141,-39,150,-34
Geospatial Scale N/A
Geospatial Accuracy The attribute accuracy can be highly variable. Some attributes (such as business name, address and business type) have been captured by Optical Character Recognition (OCR). The original OCR values are uncorrected and may include unprintable characters and other errors. Other data fields contain values as the record has been progressively corrected. The positional accuracy of the records in this dataset is variable due to the nature of the source data. The dataset was created using an Optical Character Recognition (OCR) process to extract the address and geocoding techniques to provide the position. The positional accuracy is affected by the limitations inherent with these techniques. Some issues such as changing street names, are exacerbated by the age of the records. The Sands & McDougall directories were not consistent in the amount of information captured as the business "address". In many cases, the "address" may only list the town or suburb for the business; more commonly for rural businesses. Where-ever possible, all of the available information was used in the geocoding process. The precision of each record is limited to the suburb or town centre, section of road, or a property. A percentage of records were manually verified against secondary source material to confirm the positional accuracy. A modern (July 2018) property address, street or locality as defined by the VicMap Property, Transport or Admin datasets has been captured for all records.
Full Metadata URL